DEEPNS – Privacy Policy

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1. Introduction

This Privacy Policy explains how DEEPNS (“we”, “us”, “our”) collects, uses, and protects personal data in connection with the DEEPNS service (the “Service”).

DEEPNS is operated by [Legal Entity Name], a company incorporated in the United Kingdom, with its registered office at [Address].

This Policy is intended to meet the requirements of the UK GDPR and EU GDPR.

2. Scope of This Policy

This Privacy Policy applies to:

  • Visitors to the DEEPNS website
  • Customers using the DEEPNS Service
  • End users whose data is processed through the Service on behalf of our customers

3. Roles Under Data Protection Law

Depending on the context:

  • DEEPNS acts as a data controller for data related to its own website, marketing, and customer accounts.
  • DEEPNS acts as a data processor when processing analytics data on behalf of customers.

4. Data Collected by the Service

4.1 Essentials (Privacy-First Analytics)

When customers use the Essentials tier, the Service is designed to operate without collecting personal data.

Data processed may include:

  • Aggregated page views and events
  • Approximate geographic location (e.g. country-level)
  • Device and browser type in aggregated form

No cookies or persistent identifiers are used, and no data is collected that allows DEEPNS to identify an individual user.

4.2 Insights (Extended Analytics)

When customers enable the Insights tier, the Service may process additional data to provide more detailed behavioral analytics.

This data may include:

  • Pseudonymous user identifiers
  • Event-level interaction data
  • Session data and timestamps
  • Cookie or similar tracking technologies

Such data may be considered personal data under GDPR. Customers are responsible for obtaining valid user consent where required.

5. Lawful Basis for Processing

The lawful basis for processing depends on the context:

  • Essentials: processing is generally based on legitimate interests, as no personal data is collected.
  • Insights: processing typically relies on user consent obtained by the customer.
  • Account & billing data: processing is necessary for performance of a contract.

6. How Data Is Used

Data is used to:

  • Provide and operate the Service
  • Generate analytics and insights for customers
  • Maintain security and prevent abuse
  • Comply with legal obligations

7. Data Retention

Data is retained only for as long as necessary for the purposes described above.

  • Aggregated analytics data may be retained long-term
  • Personal or pseudonymous data is retained according to customer configuration or contractual obligations
  • Account and billing data is retained as required by law

8. Data Sharing & Subprocessors

DEEPNS does not sell personal data.

Data may be shared with trusted subprocessors solely to provide the Service, such as:

  • Hosting and infrastructure providers
  • Monitoring and security services

All subprocessors are subject to appropriate data protection obligations.

9. International Data Transfers

Where data is transferred outside the UK or European Economic Area, appropriate safeguards are implemented, such as standard contractual clauses.

10. Security Measures

DEEPNS implements appropriate technical and organizational measures to protect data against unauthorized access, loss, or misuse.

11. Data Subject Rights

Where applicable, individuals have the right to:

  • Access their personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent at any time

Requests should be directed to the relevant customer (data controller). DEEPNS will assist customers in responding to such requests as required by law.

12. Cookies

The Essentials tier does not use cookies.

The Insights tier may use cookies or similar technologies. Customers are responsible for implementing appropriate cookie notices and consent mechanisms.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Service or by other appropriate means.

14. Contact

For questions about this Privacy Policy or data protection matters, contact:

Email: privacy@deepns.com
Company: [Legal Entity Name]